This hands-on workshop will guide participants through the process of designing innovative digital solutions with real-world impact. It will kick off with identifying and prioritizing problems, helping teams break down root causes and set clear success metrics. Participants will dive into customer discovery methods—learning how to pinpoint their ideal users, collect meaningful feedback, and validate core assumptions about their target markets.

Teams will then engage in creative ideation to develop solutions that directly address user pain points while staying aligned with market demand. Using the Business Model Canvas, they’ll map out key components like value proposition, customer segments, and long-term sustainability.

The workshop will also equip participants with storytelling and pitching tools to build compelling pitch decks.