From Groundbreaking Beginnings to Global Aspirations: The Story of Menabeast
By Omar Murra
Born from a deep passion for sports and a desire to empower Arab athletes, Menabeast’s journey has been one of perseverance and purpose. As an electronics engineer, I always felt like something was missing. It wasn’t until I discovered CrossFit in 2016 that a new passion for fitness and resilience began to take shape.
Elevating Representation Through Empowerment
Central to Menabeast’s mission is amplifying the stories of Arab athletes who embody resilience and determination. Menabeast isn’t just about creating high-quality activewear. It’s about creating a movement, one that provides Arab athletes with not only the gear but also the mentorship and support they need to believe in themselves and chase their dreams.
A Historic Milestone: Elfit Arab Championship
The sponsorship of the Elfit Arab Championship marks a notable milestone for Menabeast. Elfit, the first CrossFit event of its kind in the Arab world, brought athletes from across the region to compete on a united stage. For Menabeast, this partnership wasn’t just an opportunity to market their products; it was a bold statement: Arab athletes deserve recognition and a platform to shine.
Fueling Dreams, Celebrating Achievements
By sponsoring Elfit, Menabeast reinforced its mission to fuel the dreams of athletes in the Arab region. Elfit stands as a celebration of Arab athleticism, determination, and resilience. Menabeast’s involvement was a natural extension of its vision—offering support and resources from the start, empowering athletes to push their boundaries. This historic moment wasn’t just about sponsoring an event; it was about uplifting a community, celebrating their achievements, and showing that Menabeast will always stand in their corner.
Expanding Horizons: Menabeast’s Vision for Growth
Expansion has been a crucial part of Menabeast’s vision from the beginning. Recognizing that their mission of empowering Arab athletes could transcend borders, the brand now aims to solidify its presence locally and in neighboring regions like Jordan. Collaborations with fitness communities and athletes in Jordan, Egypt, and the UAE are setting the stage for growth, with the Elfit Arab Championship amplifying their commitment to the region.
Further cementing their expansion plans, Menabeast’s sponsorship of the Amman Ultimate Fitness Throwdown (AUFT) is a pivotal move. This sponsorship not only introduces Menabeast to a broader Jordanian audience but also opens doors for new collaborations, strengthening their market presence.
A Dual-Pronged Expansion Strategy
Menabeast’s growth strategy involves a balanced approach of online and offline channels. With e-commerce as the primary tool to reach global markets, Menabeast can engage directly with consumers worldwide. Simultaneously, the brand is in discussions with potential retail partners and distributors to bring their products to physical stores in select regions. Unified by a singular goal, Menabeast aims to empower Arab athletes everywhere, providing not just the gear they need but also the belief that their dreams are valid and worth pursuing.
Orange Corners PT Boost
Orange Corners Palestinian Territories has played an instrumental role in shaping Menabeast’s journey. Their mentorship and resources have been invaluable, helping us fine-tune our strategy, refine our value proposition, and scale our operations effectively. Through the Orange Corners network, we’ve connected with other entrepreneurs and professionals, fostering a collaborative environment that’s been essential to our growth.
With their continued support, Menabeast has evolved from an idea into a thriving brand. The knowledge, insights, and partnerships we’ve gained through Orange Corners have laid the groundwork for our future success.
